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Celebrity Slam - No turn unstoned

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We’re aware that things have gotten heavy a bit more often than usual in this space in recent months. The truth is that we go where the celebrities take us, and for whatever reason, we’ve been forced to be just a bit realer than we might otherwise want to get.

While we’re not promising that we won’t venture back into deeper waters in the future, you’ll be happy to know that we’ve found just the right lighthearted idiocy for this April 20 edition of Celebrity Slam.

Seth Rogen is in a fight with Jack in the Box. You’re welcome.

Here’s the deal. It all started with the fast food chain posting an ad last week in which they promoted their new Pineapple Express shake for $4.20 on 4/20 (because weed, get it?), with a whole other thing about how Jack loves trees and so the company will plant a tree for every shake that gets purchased or whatever. Fair enough.

Anyway, it seems that Seth Rogen – who wrote the script for “Pineapple Express” and co-starred in the film alongside James Franco – wasn’t impressed, posting on Twitter:

“This has nothing to do with the movie Pineapple Express. We had nothing to do with this and weren’t asked if we wanted our film associated with this. And obviously if we did a tie in, it would be to promote those bizarre f—king diarrhea inducing taco things they sell.”

(It’s worth noting that the strain of marijuana known as Pineapple Express apparently didn’t actually exist until after the movie came out, meaning that Rogen and his cohort do have at least a colloquial claim on the term, though one imagines that there’s little legal standing.)

Of course, while Rogen talked some smack and made a conscious effort to distance himself and his movie from this promotion, the truth is that he didn’t demand any sort of takedown or other legal action. That certainly makes it seem that there’s no legality at issue here, even if Rogen does want to make sure that no one thinks he is somehow endorsing Jack in the Box and their (quite probably gross) pineapple milkshake.

For their part, Jack in the Box hasn’t yet responded, which is odd in itself considering how deliberately online they generally try to be.

We’re big fans of items like this, because they are both A) low stakes, and B) tremendously stupid.

To Seth Rogen – no one cares, man. We’re big fans, honestly, but “Pineapple Express” is 15 years old and well out of the discourse at this point. There are probably a ton of people who smoke the weed strain that don’t even know the movie exists, because time only moves faster as we progress. Now, if there was some sort of trademark or copyright being violated, that would be one thing – you might be rich, but even rich people don’t deserve to have sh—y fast food joints steal their money. But it seems like you’re just kinda irritated. Maybe smoke a bowl and relax, eh?

To Jack in the Box – seriously? This absolutely reeks of desperation. You might as well be Steve Buscemi trying to “What’s up, fellow kids?” the internet. You’re not fooling anyone. Leaving aside the fact that making a non-sucky pineapple milkshake requires far more effort than you’re likely willing to make, even idiot stoners will see through this transparent attempt. Brands on social media will never be cool. They just won’t.

(Please note an exception for Steak-Umms, whose social media guy crushes. Or at least, used to crush – it’s been a minute.)

Again, we love items like this because everyone is an idiot, but no one is getting hurt. It’s just a famous person versus a brand, with neither side suffering any real consequences. It doesn’t matter if Jack in the Box makes a lame 4/20 reference to try and sell milkshakes and it doesn’t matter if Seth Rogen is annoyed by said lame reference. It’s the perfect low-impact palate cleanser that we really need in this space every once in a while.

Fear not – we’ll get back to celebrity relationships and/or Kardashian nonsense soon enough. For now, just pack a bowl and chill, content in the knowledge that Seth Rogen is mad at Jack in the Box and there is no universe in which that is not funny.

Last modified on Wednesday, 20 April 2022 06:49


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