They were essentially booed from the moment the crowd caught wind of their presence (and since they’re a pair of tatted-up dudes with extremely faux blonde spiked dreads, it’s not like they’re difficult to spot). Said booing escalated as the duo made their way to their front row seats.

And after the boos came the booze. Well, beer anyway. As in the full beer that someone in the crowd absolutely launched at these guys along with an assortment of other objects that got flung in their direction by an openly disdainful crowd.

There’s an irony here, in that these two yahoos are being maligned in the very same space where they came to watch a dude who made his name being the same general brand of a-hole fight in a boxing ring. Whether anyone involved is capable of the self-awareness to recognize that irony is questionable – it IS a Jake Paul boxing match in Florida, after all.

(This is where we confess that, despite spending a fair amount of time trolling the celebrisphere, we had literally never even heard of these dudes. We certainly haven’t heard the song that everyone seems to be so mad about, although the amount of vitriol it has inspired has us frankly kind of curious.)

Now, please don’t think that we’re condoning this kind of behavior. No matter how terrible you might believe someone’s song to be – and by all accounts, this one is truly terrible – that’s no excuse to throw trash at someone. Boo all you want, of course – it is a sporting event. But chucking beers at some dudes because you find them off-putting is unacceptable.

Although perhaps we’d feel differently if we had, you know, heard the song. Who can say, really?

We’re addressing this item this week for a couple of reasons. One, not a great week for celebrity shenanigans – everything noteworthy is too sad and/or unpleasant to make fun of. Two, it’s an interesting illustration of the nature of viral fame, an evolutionary moment captured. The Island Boys are in many ways a logical progression from the Paul brothers, onward into an internet landscape where fame and infamy are basically the same thing. Love, hate … doesn’t matter as long as the clicks keep coming. Something to consider.

But we’re still not listening to the song.