Posted by

Allen Adams Allen Adams
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

edge staff writer


Celebrity Slam - Noun and forever with The Rock

Rate this item
(0 votes)

There’s no denying that there has been a seismic shift in the Hollywood landscape over the past decade or so. The rise of the superhero movie has ushered in an era of cinema driven largely by blockbuster franchises. It’s all about nine-figure budgets shooting for ten-figure box office returns.

It has also led to a dwindling number of people who could be rightly dubbed movie stars. Where once there were a score of actors – maybe more – who could be counted on for a huge opening weekend simply through their presence in a film, we’re down to a scant handful.

By any measure, you’d have to put Dwayne “The Rock” Johnson on that list. Through hard work, savvy choices and an incandescent charisma, Mr. The Rock has put himself firmly onto the A-list.

But while he’s involved in his share of big franchises – he has been a significant player in the back half of the “Fast and Furious” series and is attached to a DC Extended Universe film as the villainous Black Adam – he has yet to be a true headliner, the foundation of one of these multi-film, multi-billion-dollar projects.

But rumor has it that he has found a cinematic universe to call his own. It was during the process of working on the upcoming action film “Skyscraper” that Mr. The Rock had the idea for what he apparently believes to be a paradigm-shifting series of films.

He’s calling it the Noun Cinematic Universe, or NCU.

“I got to thinking between takes of that scene where I jumped off that one thing toward another thing,” said The Rock in an exclusive interview with Celebrity Slam. “I mean, if I’m in a movie called ‘Skyscraper,’ why can’t I be in other movies that have that same stripped-down simplicity? It’s not like the titles of these movies really mean anything anyway; why not cut out the middleman?”

(Note: We have no idea what he means by “cut out the middleman” in this context.)

What The Rock proposes is a series of films whose titles are simple, generic nouns. Nothing more, nothing less – just a noun. A person, place or thing.

“I’m leaning more toward things,” he said. “When you start doing people and places, you run the risk of specificity, which is precisely what I’m trying to avoid in the NCU.”

There are reports that The Rock has already recruited a fairly impressive team to help bring his vision of a noun-centered movie franchise to fruition. Various sources have claimed that notables like Shane Black, Rian Johnson and George Miller have signed on to write and/or direct; potential co-stars include luminaries such as Chris Evans, Chris Pine, Chris Hemsworth and Chris Pratt.

So what connects these films, you ask? Nothing but The Rock.

“I’m going to star in all of these films,” he said. “But I’m not going to be playing the same character. I’m going to have different names and save the day through methods that involve my largeness in assorted ways.”

When asked how these seemingly unconnected films constituted a cinematic universe, The Rock stared intently for about 15 seconds before saying:

“They’re nouns.”

After “Skyscraper,” which will serve as a sort of back-door launch to the NCU, the next offering will be a sea adventure called “Boat” where The Rock will be a down-on-his-luck first mate tasked with protecting the crew of his icebreaker from pirates. After that, the plan is to go with an action-comedy titled “Dog,” in which a science experiment accidentally turns a golden retriever named The Rock into a person named The Rock who must then protect the teenage genius who transformed him from pirates. From there, it’s a romcom called “Bed” where The Rock must win back the heart of his ex-girlfriend and protect her from the true nature of her current beau; he is secretly a pirate.

It’s tough to tell how audiences will receive the Noun Cinematic Universe. On the one hand, it’s The Rock, who is wildly popular and a legitimate box office draw, doing typical The Rock things. On the other hand, will such seemingly generic titles resonate with moviegoers to the point of sustained success? And what’s the deal with the pirates?

Regardless, you have to admire The Rock’s willingness to go for the gusto, even if it could potentially put him in a hard place.


Website CMS and Development by Links Online Marketing, LLC, Bangor Maine