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Blogging takes regular time and investment, resources which many smaller businesses may not have. However, the benefits of blogging far outweigh the extent of the commitment, especially in today's customer-centric market. A well-written blog can influence consumers' opinions and purchase decisions far more than social networks do. Here are a few reasons why you should blog regularly:

1. Blogging is an easy and cost-effective way to build a relationship with your customers. You don't need to be a graphic designer to create your business blog and share unique, engaging content with a targeted audience. Most blogging platforms are user-friendly and straightforward; some even include calendars to help you keep a regular schedule. What's more, blogs can reduce marketing costs by combining strategies. They boost SEO, promote brand awareness, engage readers, fuel discussions and comments and guide visitors back to your website all services that can add up if invested on separate channels.

Published in The Marketing Edge

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