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Tuesday, 14 April 2015 10:27

You need a mobile site now!

According to Global Index, 80 percent of internet users worldwide own a smartphone. Now, take a moment to digest that. We still have massive amounts of people living in poverty in the world, in areas with no clean water or accessible healthcare, and yet the number of mobile connections globally has surpassed the world's population. Technology is changing at an unprecedented speed, which makes the lives of small business owners feel like an endless rollercoaster ride right when you think you're on top of things, it becomes yesterday's news and you're right back at the beginning of the learning curve again!

Smartphones have been around since 1992, but only became widely adopted in the early 2000s. From the original IBM Simon to Palm and Blackberry to iPhones and many others available in the market today, nobody could precisely predict when mobile devices would take over desktops and ultimately rule the marketing world.

Published in The Marketing Edge

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