Wednesday, 28 January 2015 20:40

Writing mMarketing content with a purpose

Writing good, engaging marketing content is not easy. We marketers must first understand that there's already too much content out there for people to read and digest. If we want someone to give us their time to read what we write, it must be timely, entertaining, insightful and useful. We're only able to engage our readers if we're able to deliver all of those components in a well-written manner that's backed by data from trustworthy sources.

When writing marketing content, my goal is to do more than just entertain; I want to satisfy my target group by educating and informing them about my product or service, while establishing a trusting relationship with the brand. If I lack purpose in my writing, I will fail to engage my target audience.

Published in The Marketing Edge


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