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Wednesday, 29 June 2016 12:30

The Marketing Edge (06/29/2016)

Writing marketing content that sells and tells your story

Today's consumers are more informed than ever before thanks to the wealth of information available online. In fact, over half of consumers say that offering free content on a topic they're interested in is effective in attracting their business. This means that creating engaging content that both sells and tells your brand's story is essential to your success. Finding ideas for this content can be challenging, but can be done with a bit of creativity.

Published in The Marketing Edge
Thursday, 27 December 2012 20:59

Read All About It

A year at the Maine Edge

It was the end of 2011. I was sitting in the Nexxlinx cafeteria, sipping an energy drink and wonder what exactly my life was trying to pull. I had lost my job at Wal-Mart, I had moved out my apartment and back into my parent's basement. It was three in the morning, and my soul-sucking job as an Electronics Arts customer service representative was doing nothing for my morale. I had hit rock-bottom. One of my sole joys was wandering over to the Maine Edge kiosk and perusing the myriad, interesting articles. It was a paper written not by industry-hardened individuals, but real people. There was an honesty and openness that you generally don't find in a paper.But they didn't have a video game section.I, having years of experience in running off my mouth in a grammatically-correct fashion, decided to throw one of my college papers in their direction. I figured I had nothing to lose, because what was one more 'no' in a world that insisted on dragging me into the silt of depression?

Published in Tekk
Saturday, 13 October 2012 14:23

Writing shepherdess

For the past two years, I have taken several courses in writing and the teaching of writing. Though I love to write, writing classes always make me feel like a fraud. In my graduate classes, we were frequently asked, 'What makes writing hard or easy?' Later in our sessions, after the initial ice melted, a few of us self-flagellating types would usually confess, 'What writing?' I mean, really, are writing teachers truly expected to write in our spare time? What spare time?

The funny thing is, the more writing classes I took, the more in touch I became with my students' writing struggles: meeting deadlines, coming up with ideas, juggling school work with other commitments. Beyond a sense of empathy, I felt a surprising urge to use my spare time more sparingly. If I could find time for daily exercise, cleaning, snuggling the chilluns and ogling Robert Pattinson, then how come I couldn't find time to write? The truth was, I was afraid. Maybe after all of the lectures I've spouted about what good writing looks like, after all the years I've secretly found myself brilliant, no one would want to read my writing.

Published in Livin'

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