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It's no secret that holiday shoppers spend most of their time online these days if not actually making a purchase, then doing some product research before buying in stores. While an automated checkout may be fast and convenient, though, it doesn't replace the marketing value of personal relationships. In the long run, customers still appreciate a real, human connection over a faceless interaction. The more effort businesses make to treat their customers well on a personal level, the more likely those customers will keep coming back.

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Published in The Marketing Edge

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