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If you've ever volunteered in the community, you have probably seen the impact it has made on yourself and on others. You meet new people, feel accomplished and make great memories, all while making a societal difference. Community involvement is not only something you should do as an individual or family, though, it is also a great way for employees to work together for a common good. It can not only benefit your employees, but it can also help your brand in a variety of ways. Here are just a few reasons why community involvement is good for your brand.

Increase brand awareness. This may be one of the more obvious benefits, but when your brand is involved in the community it is a great way to increases awareness of your business. Not only do you gain awareness while you are participating, but you can also use the experience as a great talking point for social media, traditional media or a blog post before and after the event. When you're getting involved in your community, take photos to help you remember the moment and be able to share it with others later.

Published in The Marketing Edge

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