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Every marketer knows the value of positive press, especially in the digital universe. Customer voices are a robust influence for online consumers (CMS Wire notes that about 80 percent of social media users make buying decisions based on posts from family and friends, or brands they trust). In an increasingly mobile market, brand advocacy is rapidly changing from a public relations bonus to a fundamental marketing tactic.

The surge in mobile technology means consumers are now constantly connected to the digital market, making purchasing decisions with the touch of a button (and with a shorter attention span). The recent push toward paid social media content, too, will undoubtedly create stronger niche markets across a range of platforms. To cut through all that digital noise, personal brand advocacy is becoming a crucial tool; it's real, valuable information consumers want to share with others, and so it's also information others will want to see. So how does a brand become worthy to be talked about and referred to others? Here are few tips to get your wheels turning:

Published in The Marketing Edge

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