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Let's face it: we're all busy people, and time is a rare commodity in our lives. However, I am a stickler for customer service, and believe that it starts at the top of the organization at the C Suite. There's nothing that turns off a prospective business partner faster than the feeling of being ignored, or worse, of being used. I am often amazed when my clients, prospective clients and business partners thank me for being prompt. After all, isn't that how it should be?  Business etiquette is a huge portion of brand development, and it's often overlooked by many, including small business owners and decision makers.  

To ignore a message that someone sent you in good faith is a blunt sign of disrespect, which doesn't paint a positive picture of the brand you represent (especially if you are a decision maker). I am not suggesting that anyone should spend time answering spam emails or returning calls to recorded messages. However, if your business has engaged with someone at some level, you owe that person the courtesy of a response, even if the answer is simply, 'Thank you for your message, but I'm not interested at this time.'

Published in The Marketing Edge

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