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When push comes to shove in a tight economy, many small businesses opt to trim down their marketing budget or to cut marketing out of their business plan entirely. Contrary to popular belief, though, a marketing budget isn't a luxury; it's an essential investment toward reaching your business goals. A precise marketing budget, with clearly defined spending strategies, ensures that your efforts make the greatest impact for the resources you have and for that reason, it's an indispensable part of a successful development plan.

A steady customer stream 

Published in The Marketing Edge

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