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Before you begin a social media advertising campaign, it is important to identify the best channels to reach your intended audience and statistics often help determine the preferred social media platform for your target audience. For LinkedIn, the world's largest professional network, statistics show that out of its 240 million active users, 79 percent are 35 years or older. LinkedIn usage is also higher among those with a college degree and an income of $75,000+. Since the LinkedIn crowd is older and more professional, it is the perfect platform for business-to-business (B2B) advertising campaigns. Here are a few important options to be aware of when advertising with LinkedIn.

LinkedIn paid ads are simple to set up and require a minimum $10 per day budget. You can choose to pay per click (PPC) or pay per 1,000 impressions (CPM), which should be determined on whether you aim to create awareness or get traffic to your website. Paid ads can be placed in a few different areas on LinkedInprofile pages, home pages, inbox, search results pages and group pagesand can include text and an image, or text only. LinkedIn ads have a fairly standard appearance, which consists of a headline, description and URL of the landing page.  

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