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Your website may be your business’ storefront on the internet, but unlike your brick and mortar location, there’s no front door. What I mean by this is that you should expect visitors to land on any page of your website at any time. You may be wondering why that should matter to you. Because visitors can land on any page of your website at any time, it’s important that you ensure each page has elements that will lead the visitor to act. 

Here are five simple ways to improve your website:

Published in The Marketing Edge
Wednesday, 13 March 2013 16:43

Ten ways to get the most from your website

Is your website working 24/7 for you? If not, it should be! If your site isn't performing the way you would like it to, here are a few tips to help you start getting more from your online presence:

 

Published in The Marketing Edge
Wednesday, 07 November 2012 23:26

How does your website measure up?

Once again, I asked our Creative Director Ian Marquis to give me some insights on today's website design and development. Ian handles all creative aspects of Pulse Marketing Agency and is well-versed in this subject.

Today's web is fiercely competitive. Staying relevant is no longer simply a matter of having a website you need to keep a close eye on your competition and see what they are doing, and ensure that your own efforts do not fall behind. And don't think that because you were ahead of the curve a year ago that you are still there today, either. The web is evolving at an ever-increasing pace, and technologies and practices that were once cutting-edge can (and do) quickly become dated.

Published in The Marketing Edge

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