A content management system (CMS) is a platform that allows you to publish, edit, delete and organize content on your website, as well as to maintain and update its appearance and functionality. content management systems are designed to make website management simple and straightforward for non-technical users, so that businesses can update their own blogs, page content, resource directories and more without the need for a third-party website developer or dedicated website maintenance employee. A CMS offers a host of advantages:

  • A CMS allows more than one person to post and modify site content a great advantage for organizations of any size. You can also set different levels of access for each administrator, depending on their skills, needs and overall roles. 
  • A CMS saves time and resources by making it easy to manage your website content from one central administrative area. Their interfaces are usually user-friendly, with content editors that function similarly to word processing programs. 
  • By using consistent design templates to handle the look and feel of each website page, a CMS ensures uniform formatting of content, which helps facilitate a smooth user experience. Also, because CMS is database-driven, content on pages, links and navigation is synchronized whenever a change is made. This keeps your website pages consistent, which is crucial to building a strong brand image. 
  • CMS data is stored on the web rather than saved to your computer. This eliminates the need for local editing of individual web pages on your computer and also allows multiple administrators to modify the site from any location with an internet connection, without the use of special software. 
Published in The Marketing Edge


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