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You're in a rush and need to pay an important bill. Your laptop is at home, you're waiting in line for lunch, but you really need to get this taken care of. You pull out your cell phone, open your browser, and type in your bank's URL, only to find that their website is an absolute mess on your cell phone's screen.

Published in The Marketing Edge

Your website is one of your most powerful marketing tools. Without engaging, compelling content, however, even a spectacularly-designed website can fall flat.

Well-crafted website content plays a huge role in attracting and educating visitors, as well as maintaining search engine visibility so that online users can 'discover' you. In fact, your content may be the most important aspect of your website one that can make or break your brand in a customer-centric market.

Published in The Marketing Edge
Wednesday, 13 March 2013 16:43

Ten ways to get the most from your website

Is your website working 24/7 for you? If not, it should be! If your site isn't performing the way you would like it to, here are a few tips to help you start getting more from your online presence:

 

Published in The Marketing Edge
Wednesday, 19 October 2011 11:39

Website Design and Development 101

Part1: Do HTML and CSS websites still have a place on the web?

Business owners and managers looking to update, redesign or develop a new website are faced with some basic, yet essential, questions before starting the project. In my agency, we help many current and prospective clients understand what the best course of action is for their business goals and budget. In this article and the next three of this series, I will attempt to clarify some basic questions with the help of my Web Designer, Ian Marquis. So let's start with the very basic option first: HTML/CSS.

Published in The Marketing Edge

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