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It's definitely not too early to start thinking about your online marketing strategy for 2015. In fact, now that you have your holiday season strategy in place, it is the perfect time to define some objectives for the New Year. Here are a few online marketing trends that you'll want to include in your strategy for 2015:

  1. 1. Social media diversity. Obviously social media isn't going away anytime soon. In fact, there are new social apps being created constantly. Some of them catch on, and some of them don't. Chances are, though, if you're only using Facebook for your business, you're missing out on a large portion of your audience. Additionally, if you aren't monitoring your brand mentions on other platforms, you could be letting negative feedback harm your brand, or missing out on an opportunity to enhance positive feedback. In other words, explore other social media channels like Twitter, Instagram, Vine and Pinterest. While they might not all be right for your brand, chances are branching out to these other platforms could give your brand a boost in 2015.

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