Admin

If you’ve been wondering how you could use video to compete, grow and win more business, you’re not alone. Here are three ways businesses of any size can incorporate video quickly, easily, and at a low cost to add high impact to the sales process.

There’s certainly been a lot of talk and buzz about the use of video, whether it be in social media or whether it be in marketing in general, every conference, workshop, report and article states that the use of video is growing. More people are creating and consuming video and it certainly looks like that’s not going away anytime soon.

However, many business owners aren’t quite sure how or where video fits into their business – or even if it’s something that should fit into their business.

Published in The Marketing Edge

For many people, the idea of appearing on camera is enough to leave them a sweaty, panic-stricken ball of stammering nerves. After all, you didn’t get into this business to be an actor. No one said anything about speaking in articulate sentences on a high definition camera and sharing that footage publicly!

Well … not until now.

Published in The Marketing Edge

When was the last time an engaging video captured your attention?

Maybe you watched one of your favorite chefs share a recipe by capturing the cooking or baking process ingredient by ingredient. Or you went on an adventure with a travel vlogger who had already been to the incredible place where you plan to vacation. No matter the case, video has a way of drawing us in so that we pay attention to the person, place, or product being showcased. Perhaps you’re aware of this and you’ve already created a great video for your business, but how have you used it for marketing?

Here are three ways to use video for marketing if you’ve been wondering how best to get it in front of as many eyes as possible:

Published in The Marketing Edge
Tuesday, 03 July 2012 15:59

Making YouTube work for your business

At one time or another, we've probably all been distracted by a silly video of kittens or a quick 'how to' tutorial. From there, it's easy to find another funny video, and another, until 10 minutes later we find ourselves somewhere far from where we began. Based on 2011 statistics (which have likely changed by now) the average Internet user spends around 15 minutes per day on YouTube, with YouTube videos exceeding 2 billion views per day. Because of this, YouTube can be a great marketing tool provided you're doing it right.

The best part about YouTube is that it's free both for you and your viewers. Also, you can brand your channel with your organization's logo and colors, making it an extension of your website.

Published in The Marketing Edge

Advertisements

The Maine Edge. All rights reserved. Privacy policy. Terms & Conditions.

Website CMS and Development by Links Online Marketing, LLC, Bangor Maine