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Have you ever wondered how advertisements for websites you've looked at previously just happen to show up while you are browsing the web? Maybe you thought it was a little creepy, or maybe that ad enticed you to revisit that website. Either way, this Google feature known as remarketing is a great way for businesses to put their image in the eyes of consumers who at one time expressed interest in their brand.

Remarketing uses a small snippet of code to track what pages users are going to on your site. To start remarketing with Google, you need to place a tag on all pages of your site. You can find the code in your AdWords account. Once you have the tag in place, you need to create lists for AdWords to segment the people who visit your site's specific pages. The final piece of the puzzle is to build an AdWords campaign based on your lists that will show different messages to the different segments.

Published in The Marketing Edge

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