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Wednesday, 24 October 2012 21:53

Making the most of your mobile website

It is impossible to deny the continuing growth of mobile computing. Nowadays, more and more people rely exclusively on smartphones, tablets and other mobile devices to browse the web, shop online and stay in touch. I asked my colleague Ian Marquis, creative director at Pulse Marketing Agency, to give some tips to help you ensure that your company's mobile website puts its best foot forward:

Automatically detect mobile devicesOne of the fundamentals of web design is to make things easy for your visitors. What is the point of creating a separate mobile site if users need to hunt for a link or remember a particular URL in order to see it? Configure your website so that it can tell when a visitor is using a mobile device and direct them automatically to your mobile site. Another option is to make your primary website responsive so that it displays optimally on every device regardless of screen size. With either approach, the takeaway is the same: Give your visitor the best experience possible.

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