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Anyone engaged in business to business (B2B) marketing and sales can attest that it is not an easy task. B2B requires research, marketing skills and aptitude, and - above all else - perseverance. As a small business owner, I perform both marketing and sales functions for my agency. This can be both challenging and insightful at the same time, and over the years I've learned a few helpful techniques in courting potential clients and working with them after conversion. Here are a few lessons I've learned along the way in my career:

Published in The Marketing Edge

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