Thursday, 01 August 2013 09:52

Schedule shifts

Schedules are big deals to parents. With newborns, it's getting them on a sleep/eat schedule. Then a napping schedule. You always have to be thinking of scheduling appoints, play parties (the term playdate makes me gag. Not that play party is much better, but it's something), walks, bedtimes, everything.

When the kids were little and much more suicidal, scheduling anything while they were awake was different. Now that the fear of certain death has been tempered somewhat by experience (they learn that standing on the chairs and leaning forward to grab something off the table is not just a bad thing because Mom gets mad, it's a bad thing because it hurts when my face connects with the table top), I can start doing things around the house when they're up.

Published in Edge Staff Mom
Wednesday, 15 May 2013 13:27

College graduate!

So you or your baby has completed college. Congratulations to you both! But now what? Where is the smart money path? Here are a few tips.

Published in Money

As we enter week three of our first annual marketing clinic series (Giving Back to Our Community: Free Marketing Guidance for Local Small Business), we're continually amazed by the positive attitude our visiting businesses hold toward the New Year. However, though many small entrepreneurs often know where they want to take their businesses in 2013, they aren't always sure how best to get there, or aren't familiar with the tools. To that end, we've put together few helpful tips for any business to create a successful marketing strategy.

Published in The Marketing Edge
Wednesday, 08 August 2012 17:07

Tips to increase your B2B sales potential

Anyone engaged in Business to Business (B2B) marketing and sales can attest that it is not an easy task. B2B requires research, marketing skills and aptitude and - above all else - perseverance. As a small business owner, I perform both marketing and sales functions for my agency. This can be both challenging and insightful at the same time, and over the years I've learned a few helpful techniques in courting potential clients and working with them after conversion.

Published in The Marketing Edge


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