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As a marketer, I often come across small businesses that are unintentionally hurting their brand by trying to handle their marketing 'on the go' without paying too much attention to branding guidelines and consistency with their marketing materials. Many businesses are too relaxed with the use of their logo, brand colors, tag line and even with their mission statement. While these everyday mistakes may seem harmless at first, over time they might give your audience the wrong impression of your brand. Here are three reasons why brand consistency is very important for your business:

Differentiate from competitors

Published in The Marketing Edge

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