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It's a common practice for small businesses to bring their marketing efforts in-house. After all, why pay outside agency fees for services you can do yourself with just a little extra time and effort? Unfortunately, though, many businesses don't fully realize the time, energy and hidden expenses that even simple marketing projects can involve. For businesses with limited resources, in fact, it can actually cost more to manage these activities in-house than to hire a professional marketer. 

Marketing is an ongoing activity (like accounting), not a one-time project. Professional marketers don't just add gloss to a brochure or polish to a sales pitch; they ensure that every component of your marketing strategy from market research to distribution is integrated into a strong, consistent program that reaches your target audience and reinforces your brand image. Having a professional handle such integral part of your business not only saves money by getting the work done efficiently and accurately, but also yields a much higher return on your investment. 

Published in The Marketing Edge

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