Wednesday, 06 March 2013 15:41

Agency angle: What makes a loyal customer?

It stands to reason that when prospects finally reach the sale stage after months of careful nurturing, they're pretty well-informed (and confident) about what they're buying. The trick, though, is keeping them satisfied after that first sale so that they keep coming back for more, and become brand ambassadors. Loyal customers stick around because they find value in their experience be it the product or service by itself, convenience, price, customer service or simply a combination of all the above. 

Published in The Marketing Edge
Wednesday, 27 February 2013 14:00

Customer retention: a marketing goldmine

In the complex, competitive cycle of recruiting new customers, many businesses make the huge mistake of overlooking the valuable customers they already have. According to 'Forbes,' it's nearly seven times less expensive to retain an existing customer than to gain a new one. Customer retention is an ongoing process - a constant cycle of building relationships. On the other hand, businesses only gain customer loyalty by continually proving value and measurable ROI. The 'secret' is as simple as the following:

Published in The Marketing Edge
Wednesday, 20 February 2013 14:22

What does your packaging say about your brand?

Packaging is more than simply a container for your product. A well-executed package communicates key information about your brand to a prospective buyer, encouraging them to select your product over a competitor's. On the other hand, a poorly implemented package creates confusion, and the buyer may pass it over in favor of another. Whether a simple paper box or a fantastic, embellished parcel, packaging includes a few consistent Do's and Don'ts. Here are some tips to help you nail your product's packaging the first time around:

Published in The Marketing Edge
Wednesday, 13 February 2013 14:54

The four P's of modern marketing

For more than half a century, the four P's Product, Price, Promotion and Place have formed a cornerstone of marketing theory. However, today's IT-savvy consumers are informed and empowered, with nearly endless options in fact, through research and online dialogue, they carry out much of the marketing process on their own. To keep up, businesses need to adapt and integrate the four P's in order to make the most of a customer-centric environment. So, let's take a look at these four classic pillars of marketing as they pertain to today's market.

Published in The Marketing Edge

As this week winds down, we come to the end of our first annual marketing clinic series - Giving Back to Our Community: Free Marketing Guidance for Local Small Business. All of our visitors have come to us armed with questions and ideas, looking for solutions to their most pressing marketing challenges. In particular, many of them have asked about website design. Several of our visitors designed and maintained their own web pages, and while they expressed concern that those pages needed upgrading or enhancing, they lacked the knowledge and tools to do it themselves. Based on their inquiries, Creative Director Ian Marquis has put together a list of pointers to help businesses can get the most from their company websites.

Published in The Marketing Edge

As we enter week three of our first annual marketing clinic series (Giving Back to Our Community: Free Marketing Guidance for Local Small Business), we're continually amazed by the positive attitude our visiting businesses hold toward the New Year. However, though many small entrepreneurs often know where they want to take their businesses in 2013, they aren't always sure how best to get there, or aren't familiar with the tools. To that end, we've put together few helpful tips for any business to create a successful marketing strategy.

Published in The Marketing Edge

This Friday marks the second week of our first annual marketing clinic series: Giving Back to Our Community: Free Marketing Guidance for Local Small Business. We learned from several of our visitors that they were especially concerned with content: revitalizing their websites, creating brochures and reaching out to customers via email. Many small businesses owners simply don't have the time or resources necessary to produce fresh, engaging content for these tasks - despite having a strong purpose and a positive outlook for 2013. To help with this, I have asked Pulse Marketing's content writer and editor Erin Davis to provide a list of quick tips on creating strong content. Here are 10 great content writing tips to put into practice right away:

Published in The Marketing Edge

Every year around this time, our company receives requests from local organizations asking for monetary donations. As a small and young business, it is very hard for us to respond to all of those requests, even though we immensely appreciate the invaluable contributions these organizations make to our society. So this year, we decided to come up with a program to support our local community without compromising our small piggy bank we launched our first annual marketing clinic series: Giving Back to Our Community: Free Marketing Guidance for Local Small Business.

Published in The Marketing Edge
Wednesday, 07 November 2012 23:26

How does your website measure up?

Once again, I asked our Creative Director Ian Marquis to give me some insights on today's website design and development. Ian handles all creative aspects of Pulse Marketing Agency and is well-versed in this subject.

Today's web is fiercely competitive. Staying relevant is no longer simply a matter of having a website you need to keep a close eye on your competition and see what they are doing, and ensure that your own efforts do not fall behind. And don't think that because you were ahead of the curve a year ago that you are still there today, either. The web is evolving at an ever-increasing pace, and technologies and practices that were once cutting-edge can (and do) quickly become dated.

Published in The Marketing Edge
Thursday, 01 November 2012 12:14

Paving the road to a more profitable 2013

Most of us can probably agree that so far, 2012 has been a better year in most business sectors than the two years prior. In general, although we still have a long way to go before the economy reaches a full recovery, we business owners are feeling less paranoid about spending than we did only two or three years ago. I have noticed that small businesses are now more willing to invest in marketing and other areas of their business that they feel need improvement. Many, if not all, of our clients tell us that they have been significantly busier this year than they were in 2011. The 2012 economic comeback may be slow, but even these small improvements mean that we can start laying the foundation for stronger growth in 2013.

Published in The Marketing Edge
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