Google offers businesses many powerful tools to help spread and monitor their brand online. Google AdWords is one of those tools, which provides businesses with the opportunity to show up in Search Engine Results Pages (SERPs) when certain keywords are searched. Businesses may not know, though, that they can also use AdWords to advertise on websites within the Google Display Network (GDN)and there are many benefits of doing so. If you have a little extra cash in your advertising budget, here are a few reasons why you might want to consider using it to advertise in the Google Display Network. 

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Published in The Marketing Edge


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