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Making presentations to groups is an important and necessary task in many professions, especially in professional and technical service fields.

Doing it right can have a huge impact on your ability to convey a point, educate an audience or win new business.

Doing it wrong can alienate an audience and deliver an unwanted result from all the time, effort and expertise you put into the presentation.

If you find yourself needing to present to a group, especially if you are conveying data, statistics or industry-specific terminology, the following three topics can help you get a greater return on your presentation efforts.

Published in The Marketing Edge

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