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If you have been reading tech news recently, you may have heard about the GDPR - the General Data Protection Regulation which was enacted on May 25, 2018 in the European Union (EU).  It affects websites which collect any sort of personal data on its visitors who reside in the EU. For example, if your site is collecting data through an analytics program or with cookies, there’s a chance that a member of an EU country could visit your site and have their data saved. Compliance with GDPR is especially important to anyone who’s directly doing business with residents of the EU, like ecommerce or tourism.

But don’t worry - while it’s important to be compliant, it’s also not an impossible request.

Published in The Marketing Edge

If you have a website but you’re not using analytics to assess how it’s working, you’re missing a fantastic opportunity to gain insight into your visitors.

Understanding what your website visitors are doing can significantly help your small business website marketing efforts. One quick way to judge the impact of your marketing efforts is to see it’s impact on your website’s use. Web analytics tools measure activity and value for website visits. (Google Analytics, the most popular of these tools, is free, powerful, and magnificently simple to set up and use.)

By reviewing the data collected, you can see what pages are being used as well as how much and for how long, commonly used search terms that brought someone to your site, what sites visitors came from, how many pages visitors look at, and even what kind of device and browser they used when accessing the site.

This is helpful information because it shows how successful your site is at meeting your goals. Some typical issues and quick fixes include revising content on pages people quickly leave, fine-tuning your site to give your visitors a better experience.

Published in The Marketing Edge

One of the most interesting parts of my job is having the opportunity to speak with owners of businesses - big and small, new and old - about the goals they have and the problems they face. Most of the issues they communicate come down to time and priorities. Many are so busy working “in” their business that there’s not enough time to work “on” their business.

Without creating an overwhelming task list, here are some simple considerations and small improvements that can make a big impact.

Published in Local Business
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