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The graphic design team at Sutherland Weston excels at creating the eye-catching visuals that make our clients stand out. We know how to arrange design elements and colors for aesthetic appeal and legibility. We’re accomplished in the art of making people stop for a moment as they swipe through their Facebook feed. We turn heads for a living.

That said, our work is only as effective as the intent behind it. 

The purpose of marketing materials is to convert the customer’s attention into a desired interaction. This could mean a number of things, such as purchasing your product, giving you a phone call, or donating to your cause. This is why it is crucial for the graphic design team to have a key sense of the project’s purpose before we begin.

By answering a few key questions, we can maximize the effectiveness of a marketing piece.

Published in The Marketing Edge

If you’ve been wondering how you could use video to compete, grow and win more business, you’re not alone. Here are three ways businesses of any size can incorporate video quickly, easily, and at a low cost to add high impact to the sales process.

There’s certainly been a lot of talk and buzz about the use of video, whether it be in social media or whether it be in marketing in general, every conference, workshop, report and article states that the use of video is growing. More people are creating and consuming video and it certainly looks like that’s not going away anytime soon.

However, many business owners aren’t quite sure how or where video fits into their business – or even if it’s something that should fit into their business.

Published in The Marketing Edge

Online reviews have been around for a while now and while most of us know that they are important, we might struggle to articulate why.

But it's pretty simple. Good reviews help persuade potential customers that you are prepared to deliver great products or services.

In fact, a 2014 study found that 88 percent of consumers trust online reviews as much as personal recommendations. That same study found that the more online reviews a business has, the more trustworthy it is deemed.

Consumers read an average of six online reviews before making a decision, so it's important to have a number of online reviews for your business.

Here are some recommendations and best practices that could help.

Published in The Marketing Edge

At Sutherland Weston, we field many questions about using social media in content marketing efforts. They tend to be about which social media channels to use, how to use them and how to make the best use of them. Here are three recommendations we share frequently to help you be more effective.

Published in The Marketing Edge

I like a good metaphor. It makes it easy to translate the often-ethereal nature of web development into something relatable to everyone.

After years of developing sites, I’ve found most business owners don’t care which version of which software I am using to make their awesome new website. They just care about the awesome part. Likewise, many don’t understand why having all the content ready before your website developers touch a single line of code streamlines the process and gives you better results.

Published in The Marketing Edge

When talking with the media, credibility is everything.

Your credibility either as an interview subject or calling journalists to pitch or correct a story can have a significant impact on the result.

Credibility doesn’t just happen overnight. Sometimes credibility is simply earned by how you handle yourself in an exchange you deem insignificant.

Published in The Marketing Edge

While you want your website to rank well in Google, you also want to make sure that the traffic coming to your website sees something valuable and meaningful when they get there.

How? Here are some basic tips on how to create pages of content that will help you connect better with your prospective customers.

Published in The Marketing Edge

When you look online and see stars, many or few, you’re given a unique opportunity for engagement with your customers.

Published in The Marketing Edge

For many people, the idea of appearing on camera is enough to leave them a sweaty, panic-stricken ball of stammering nerves. After all, you didn’t get into this business to be an actor. No one said anything about speaking in articulate sentences on a high definition camera and sharing that footage publicly!

Well … not until now.

Published in The Marketing Edge

We all know the story of the “One That Got Away.” We’ve heard it over and over. Whether it’s a tale about your best friend losing that beautiful rainbow trout after a long, sun-dappled day on the water or the Great Big Fish stories that are their own cultural currency, we are drawn to these and other stories.

Published in The Marketing Edge
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