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As I scrolled through Facebook prior to the Super Bowl, I noticed a common trend: a few of my friends mentioned they didn’t really care to watch the game and they were only tuning in so they could watch the commercials.

I don’t know about you, but the only time I’ve ever heard someone say they couldn’t wait to watch a commercial was during the Super Bowl. That got me thinking: what is it about these Super Bowl ads that are so popular? Other than being enjoyable to watch, these commercials also offer a valuable lesson for marketers. They can examine why the commercials that end up on the “best Super Bowl commercials” lists published by various news outlets after the Big Game end up there.

We’re not going to make a “best” list because, let’s face it, everyone has a different opinion when it comes to which was best, but we are going to look at three commercials that I’ve heard a lot of feedback about since the Super Bowl, and why they generated so much conversation. 

Published in The Marketing Edge

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