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The year was 1997. I had just landed my first marketing job in Boston and I was super excited. It was a pretty sweet gig and I could not wait to learn everything I could from 'the experts.'

My first task was pretty straightforward I was asked to call the mail list broker and get a lease on a mailing list of 15,000 people in Massachusetts based on a somewhat broad demographic criteria. Done, check. My second task, talk to the design guy and get him to change the date on the previous year's save-the-date card, and maybe change the color. But wait! I had just come across tons of boxes of said postcards in the storage room and had an amazing, brilliant idea we should just put a sticker on the date and save on print costs.

Published in The Marketing Edge

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