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At Pulse, we always suggest that our clients post regularly to their social media profiles. But what does “regularly” mean? On Facebook, you should post three times per week, at minimum. It’s preferable is you post twice per day, seven days per week. Keeping up with a schedule like and brainstorming new post ideas can be difficult.

That’s why we’ve put together this list of seven post ideas for Facebook. 

Published in The Marketing Edge

Social media is a great tool to use if you hope to connect with prospective customers. You can share product information, testimonials, photos, and more. Past, present, and future customers can engage with your social media profiles by liking your post on Facebook, retweeting your tweet on Twitter, commenting on your Instagram photo, or watching your videos on Snapchat. This positive engagement is great for business, but what happens when someone has a negative experience and decides to use your social media profiles to let others know about it? 

Published in The Marketing Edge

Providing customer service was once about speaking to someone in person at your place of business or providing a phone number for customers to call if they needed assistance. A quick flip through the phonebook or a glance at the sticker on the back of a product could provide someone with a direct line to your business or a physical address to visit so they could get their questions answered.

Published in The Marketing Edge

If you use social media channels for marketing your business, staying on top of new features that are consistently rolled out for platforms such as Facebook and Instagram is important. Facebook bought out Instagram in 2012, and since then the popular photo sharing application has gone through a rebrand and introduced new and helpful features to users. Facebook is always introducing new things as well, whether they be for personal accounts or business accounts.

Here are a few new Facebook and Instagram features that you should take advantage of:

Published in The Marketing Edge

We can’t resist looking at short videos. Our eyes are naturally attracted to the movement and colors. In fact, Animoto reports that “4 times as many consumers would rather watch a video about a product than read about it.”

Published in The Marketing Edge

If you want your pay-per-click campaign to succeed, you need to consistently monitor and manage it. Because the bidding auction is continuously changing with the addition of new advertisers and keywords, managing these campaigns can require some additional knowledge. There are multiple ways to ensure that your campaign is performing its best.

Here are five tips to help manage your pay-per-click campaign:

Published in The Marketing Edge

Reaching people interested in your product or service must be done in steps – the first of which is determining your target audience.

Once you’ve discovered who is most interested in what you offer, connecting with them comes next. To reach potential customers, you don’t have to search high and low. Instead, you can turn to a tool billions of people use every day: Facebook. This popular social media platform has plenty of tools for businesses hoping to reach their target audience. With Facebook advertising tools you can be as broad or as specific as you’d like so you can engage potential customers.

Published in The Marketing Edge

With over 500 million active monthly users and an average of 95 million photos and videos shared every day, Instagram is a powerful visual tool that can engage audiences far and wide. eMarketer reported that in 2015 48.8 percent of brands used Instagram. They also predicted that number would rise to 70.7 percent in 2017, surpassing Twitter.

Published in The Marketing Edge

'It's only November!' you probably said when you saw the words 'Social media marketing for the holidays.' Yes, it's only early November, but guess what that means? There are only a few days left until Thanksgiving, and barely a month and a half until Christmas; you should take advantage of every single one of those days for your holiday marketing especially when it comes to social media.

Published in The Marketing Edge

When it comes to social media marketing, there are many options for platforms to use, and more becoming available every day. However, not all of these are right for every business. Choosing your social media strategies wisely allows you to invest time and resources into activities that will help you meet your business' needs and goals.

Published in The Marketing Edge
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