Admin

At Sutherland Weston, we field many questions about using social media in content marketing efforts. They tend to be about which social media channels to use, how to use them and how to make the best use of them. Here are three recommendations we share frequently to help you be more effective.

Published in The Marketing Edge

Pop quiz!What do the words “energy” “environment” “guns” “poverty” “civil rights” “taxes” “values” “education” and “terrorism” all have in common?

If your answer was: “Some topics Facebook considers ‘national issues of public importance’ that will require advertiser authorization and labeling for ads targeting the US.” — congrats! You passed! (Visit Facebook for the complete list)

In an effort to increase transparency, those paying to advertise content on “issues of public importance” on Facebook and Instagram will have to prove that the ad purchaser is an actual person with a U.S. mailing address. The ad will also have to include disclosures about who’s paying for it and viewers will be able to access a large quantity of data about it and other posts which are being run.

Bonus question:Does this affect nonprofits, grassroots advocacy groups, news agencies, and other organizations, in addition to clearly political entities and individuals running for office?

Yes. No matter who you are — if part of your social media strategy involves boosting or advertising content (we’ll call them ads) that may fall within the range of topics of importance — your ad could be rejected until someone in your organization goes through Facebook’s authorization process. The authorization process is not immediate, so if this is a way you communicate with targeted audiences, it’s important to be prepared.

Published in The Marketing Edge

Did you catch the first part of this story last week? If not, here’s a summary: the Facebook News Feed is changing, and the change means that businesses that use the platform for promoting their brand or advertising will have to rethink their strategy.

According to an article posted in the Facebook Newsroom by Adam Mosseri, Head of News Feed, Facebook will now “prioritize posts that spark conversations and meaningful interactions between people” and “will also prioritize posts from friends and family over public content.” He also wrote in the official Facebook statement that as the updates are made, “Pages may see their reach, video watch time and referral traffic decrease.”

Here’s a list of steps you can take to adjust to this change and make the most of Facebook for your business. 

Published in The Marketing Edge

On Jan. 11, Mark Zuckerberg, co-founder, chairman, and CEO of Facebook, announced a Facebook News Feed change that will affect anyone who uses the platform. The News Feed, a collection of posts, photos, and videos from a Facebook user’s friends, family, and the pages they follow, will go through a significant change over the next few months. Zuckerberg wrote to the Facebook community that this change is meant to help Facebook users have more meaningful social interactions. 

Published in The Marketing Edge

There’s a line snaking out the door, one of your employees called in sick at the last minute and there’s an angry customer asking to speak with the person in charge (that’s you). If you’re a small business owner, you’ve probably had days when it seems like nothing is going right. On days like this (and often others) marketing opportunities are such a low priority that they’re not even on your list. That’s completely understandable - as a small business, we recognize the challenges associated with making your own marketing plan come to fruition. 

Published in The Marketing Edge

Halloween has come and gone, so we all know that it’s just about time for the marketing to start up for the holiday season. If you maintain a Facebook page for your business, you may be wondering how best to get your audience into the holiday spirit.

 

With that being said, here are five Facebook ideas for the holiday season: 

Published in The Marketing Edge

Organic reach on Facebook posts has dipped to an all-time low of 2 percent to 6 percent this year, according to Social Media Examiner. The bad news is that this figure will continue to decline. The good news is that Facebook advertising is fairly inexpensive, simple to set up and manage, and works well (when it’s properly maintained). You’re not alone if you’re wondering how to create content that will entice people to engage and share it, thus improving your organic reach on Facebook. 

Published in The Marketing Edge

Did you know that recommendations from friends are the most credible form of advertising among consumers? 

Published in The Marketing Edge

You may have seen it before as you’ve scrolled through Facebook or watched a video on YouTube – someone you recognize (maybe one of your favorite food bloggers or a travel guru) touting a certain product by integrating it into their post or video. This is called “influencer marketing” or “influence marketing” and it’s a relatively new concept that uses the power that individuals have on social media to advertise a product or service.

 

Here are three examples to help you get to know what influencer marketing is: 

Published in The Marketing Edge

Do you use Facebook ads as a tool to reach your audience? If so, you may have created audiences that include people of certain demographics – people who meet your business’ target audience. Facebook lookalike audiences are an advanced targeting option that goes beyond the basic interest and demographic targeting functionality. If you choose to create a Facebook lookalike audience, you’ll have the most effective Facebook targeting tool to find your ideal customer.

Published in The Marketing Edge
<< Start < Prev 1 2 3 Next > End >>
Page 1 of 3

Advertisements

The Maine Edge. All rights reserved. Privacy policy. Terms & Conditions.

Website CMS and Development by Links Online Marketing, LLC, Bangor Maine