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What does it mean to be famous?

We live in a world in which there have never been more paths to finding some degree of fame. There are the traditional arenas – entertainment, athletics, politics and the like – but the advent of the internet and social media has led to a whole different kind of fame, a fame built around likes and shares and the dopamine rush that comes with the clicks that, in some small way, validate our presence.

And there will always be those for whom infamy is just as good.

“Infamous,” written and directed by Joshua Caldwell, takes a look at the dark potential of this thirst for fame. It’s the story of a young couple who find online notoriety thanks to a video record of their criminal exploits across the South. It also serves as a look at the corrupting power of fame, with the pair getting in over their heads; they go bigger and bigger as the internet audience for their spree grows and grows. After all, you’re only as famous as your last post.

Published in Movies

Did you know that recommendations from friends are the most credible form of advertising among consumers? 

Published in The Marketing Edge

You may have seen it before as you’ve scrolled through Facebook or watched a video on YouTube – someone you recognize (maybe one of your favorite food bloggers or a travel guru) touting a certain product by integrating it into their post or video. This is called “influencer marketing” or “influence marketing” and it’s a relatively new concept that uses the power that individuals have on social media to advertise a product or service.

 

Here are three examples to help you get to know what influencer marketing is: 

Published in The Marketing Edge

Do you use Facebook ads as a tool to reach your audience? If so, you may have created audiences that include people of certain demographics – people who meet your business’ target audience. Facebook lookalike audiences are an advanced targeting option that goes beyond the basic interest and demographic targeting functionality. If you choose to create a Facebook lookalike audience, you’ll have the most effective Facebook targeting tool to find your ideal customer.

Published in The Marketing Edge

Social media is a great tool to use if you hope to connect with prospective customers. You can share product information, testimonials, photos, and more. Past, present, and future customers can engage with your social media profiles by liking your post on Facebook, retweeting your tweet on Twitter, commenting on your Instagram photo, or watching your videos on Snapchat. This positive engagement is great for business, but what happens when someone has a negative experience and decides to use your social media profiles to let others know about it? 

Published in The Marketing Edge

Social media is a champion in the marketing world. From Facebook and YouTube to Twitter, Instagram and Snapchat, there are several great platforms that will help spread your company’s message positively. But creating a voice for your brand is difficult. You’ll want your brand voice to convey a certain feeling – and that feeling depends entirely on the product or service you provide. 

Published in The Marketing Edge

If you use social media channels for marketing your business, staying on top of new features that are consistently rolled out for platforms such as Facebook and Instagram is important. Facebook bought out Instagram in 2012, and since then the popular photo sharing application has gone through a rebrand and introduced new and helpful features to users. Facebook is always introducing new things as well, whether they be for personal accounts or business accounts.

Here are a few new Facebook and Instagram features that you should take advantage of:

Published in The Marketing Edge

There are many tools available to help you manage your social media accounts. There are some that are more useful than others, such as Hootsuite, a platform that allows you to schedule posts on Facebook, Twitter, LinkedIn, and Instagram simultaneously and far into the future. Tweetdeck is much like Hootsuite, but just for Twitter. If you use Twitter for your business, signing into and trying out Tweetdeck may drastically improve the way you tweet. Tweetdeck allows you to do many things that will up your productivity and save you time.

Here are three Tweetdeck basics to get you started:

Published in The Marketing Edge

We can’t resist looking at short videos. Our eyes are naturally attracted to the movement and colors. In fact, Animoto reports that “4 times as many consumers would rather watch a video about a product than read about it.”

Published in The Marketing Edge

If you’ve already invested time in establishing a social media presence for your business, you’re ahead of the game! The next step is learning how to increase social media engagement, which is easier said than done.

There are many ways to help encourage people to like, comment, retweet, favorite and share your posts. Here are seven to get you started:

Published in The Marketing Edge
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