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As someone who was a child in the mid-1980s, I am VERY familiar with G.I. Joe. I collected the action figures and other toys. I watched the cartoons (which were essentially half-hour ads for the action figures and toys) and read the comic books (ditto). Was it a thinly-veiled celebration of American imperialism and military superiority? Absolutely! They were still cool.

That connection means that I am 100 percent the target audience for Hollywood’s ongoing efforts to craft a G.I. Joe Cinematic Universe (GIJCU). Previous efforts like “G.I. Joe: The Rise of Cobra” (2009) and its 2013 sequel “G.I. Joe: Retaliation” weren’t what any right-minded moviegoer would call good, but even in their badness, my younger self felt validated.

The latest effort to get the GIJCU up and running is “Snake Eyes.” Previously titled “Snake Eyes: G.I. Joe: Origins,” because of course it was, it serves as an origin story for one of the most beloved of all G.I. Joe characters, as well as introducing us to a handful of other character stalwarts. Directed by Robert Schwentke from a screenplay written by the trio of Evan Spiliotopoulos, Anna Waterhouse and the so-perfectly-named-I’m-not-positive-he’s-real Joe Shrapnel, the film serves as a reboot and reintroduction into the franchise.

And it’s actually … OK? Maybe even pretty good, if you tilt your head and squint?

It’s nothing spectacular, but compared to the low-rent cartoonishness of the previous efforts, it’s decent. The performances are surprisingly compelling, and while the action sequences are a bit uneven, the truth is that if you’re going to reboot this sort of franchise, you could do a lot worse than what they’ve done with “Snake Eyes.”

Published in Movies

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