If you’ve been wondering how you could use video to compete, grow and win more business, you’re not alone. Here are three ways businesses of any size can incorporate video quickly, easily, and at a low cost to add high impact to the sales process.

There’s certainly been a lot of talk and buzz about the use of video, whether it be in social media or whether it be in marketing in general, every conference, workshop, report and article states that the use of video is growing. More people are creating and consuming video and it certainly looks like that’s not going away anytime soon.

However, many business owners aren’t quite sure how or where video fits into their business – or even if it’s something that should fit into their business.

Making presentations to groups is an important and necessary task in many professions, especially in professional and technical service fields.

Doing it right can have a huge impact on your ability to convey a point, educate an audience or win new business.

Doing it wrong can alienate an audience and deliver an unwanted result from all the time, effort and expertise you put into the presentation.

If you find yourself needing to present to a group, especially if you are conveying data, statistics or industry-specific terminology, the following three topics can help you get a greater return on your presentation efforts.

You’re four years old and riding in the backseat of your parents’ car. Much to your delight, they plan to stop and grab a quick bite to eat before they bring you to play with a friend. You glance up through the window as the car slows down and see golden arches. You know what those mean!

“McDonald’s!” you say. Whether it has been 20, 30 or even 40 years since you were a small child, you probably still know exactly what those golden arches mean when you see them. Even when you were young, you were probably able to associate the symbol with a happy meal.

Logos are powerful. They can fill you with nostalgia, recognition, and even happiness. More importantly, they tell someone who you are and what you do through thoughtful design and carefully selected imagery. Your logo is only one aspect of your brand, but some would argue it’s the most important part. Creating brand recognition and helping form positive associations with your logo requires consistency, great marketing, and a great logo to start.

Here are a few reasons why forgoing a DIY logo and working with a designer to create your brand is an important choice for your business:

Happy first day of spring! It doesn’t seem like spring with the towering snow banks all around us, but the days are getting longer, the sun is still up after 5 p.m. and many people have warmer weather on their minds. With a new season comes a renewed sense of purpose for some business owners. Many are feeling reinvigorated and ready to tackle the new season with new ideas. If you’re one of those people (or if you anticipate you will be one of those people once the snow melts a little more), you may be searching for helpful marketing ideas to welcome spring.

Here are five ideas to get you started!

Do you want more visitors to see your website?

At Pulse Marketing, we’re always thinking of new ways to drive traffic to our home page, but our tried and true method is simple and effective: blogging.