Proper business etiquette not only conveys expertise, professionalism, and confidence; it also helps set your company apart from the competition. Appropriate dress, direct eye contact, and a firm handshake all contribute to a successful representation of your brand – but these can all fall flat if they’re not reinforced by appropriate behavior.

To stand a better chance of success, businesses need to be carefully polished as well as highly engaging.

BANGOR - Lisa Liberatore and Jason Harkins, the co-founders of CoVort, have transformed 49 Main Street from an empty shell to a co-working haven. With financial support from sponsors such as Bangor Savings Bank, Rudman Winchell and Eaton Peabody, CoVort opened shortly after this past Thanksgiving. 

Open an app, take a quick photo, set a timer and send it along to any friends you choose. Snapchat, now called “Snap,” is as simple as that for users of the popular platform, which has over 100 million daily active users, according to Hootsuite. Since the launch of Snapchat in 2011, it has evolved to offer new and exciting features – not just for your average user, but also for business. With snapchatters watching over 10 billion videos per day, using Snapchat for business may be something you should consider.

Here are five reasons why you should use Snapchat for business:

We’re well into the holiday season, and many people have their minds set on gifts for their loved ones. Even if you’re a bit behind on your holiday marketing, it’s not too late to reach out to customers about your products and services.

There are over two billion internet users on Earth. In the United States, 88 percent of adults in have a cell phone, 57 percent have a laptop, 19 percent own an e-reader and 19 percent have a tablet, per the PEW Research Center.

Through engaging, relevant content, an email campaign can educate and engage your audience with special offers, news, and information; however, cutting through the clutter is hard. There are 205.6 billion emails sent every day, and 40 percent of adults report that they never read marketing emails a somewhat discouraging statistic.However, when done correctly, email marketing can be a very profitable marketing tool. According to Hubspot, 'for every $1 spent, email produces an average $38 return.' Hubspot also reports that email delivers a purchase rate three times higher than social media.

An email marketing campaign can help you build a relationship with your current and prospective customers. For your campaign to be effective, the information you are sending out needs to be relevant to the recipient, and worth the read.

Orono Brewing Company comes to downtown Bangor

BANGOR The burgeoning beer scene in Bangor got a little bit bigger recently.

The story behind Pulse Marketing Agency

BANGOR When Cintia Miranda opened Pulse Marketing Agency in 2009, she operated the business on her own, often meeting clients in a tiny office in the basement of a schoolhouse.

AUGUSTA -Governor Paul R. LePage and the Maine Department of Economic and Community Development (DECD) announce that the City of Eastport and the Towns of Fryeburg and Wiscasset have recently been designated 'Certified Business-Friendly.' With the addition of these three communities, a total of 34 cities and towns across Maine have been recognized over the last four years.