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By this time of the year, most kids have a pretty good idea of what they'd like Santa to bring them for Christmas. When it comes to small business owners, though, the same question can be a puzzle. Bigger budgets and ROI aside, what should industrious, innovative marketers ask for this season? Since Santa has an age limit to his North Pole gifts roster, here are a few gift ideas to help diligent entrepreneurs reward their inner marketers.  

Shiny new wrapping. Every business has its challenges don't bang your head against the wall over the trials you faced this year. Even major setbacks can be opportunities to boost brand loyalty and support in the long run. This year, instead of looking back on your mistakes, focus on looking ahead for the best ways to turn these valuable learning experiences into positive growth.

Published in The Marketing Edge

If you're a parent of young children, your little ones are probably starting to think about what they would like to ask Santa to give them for Christmas. Of course, for kids the most important requirement for Santa's gift list is whether or not they've been good this year.

Small business owners are industrious people. We work long days, weekends, holidays, and even while we sleep. For that alone, I think we deserve to be on Santa's 'good' list! However, since Santa has an age limit to his North Pole gifts roster, I have a few ideas for ways that we, diligent small business owners, can reward ourselves during the holiday season.

Published in The Marketing Edge

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