Admin
Wednesday, 06 February 2013 15:17

Be mine

'Tis the month for love - and love is big business! Valentine's Day will find many of you buying cards, flowers and planning romantic dinners.  According to a survey by creditdonkey.com, men will spend more than women. Guys are expected to spend an average of $84.39. Ladies are expected to spend an average of $48.13.

Here's a breakdown of what we plan to give for Valentine's Day, and what we hope to receive: 

 

Published in Local Business
Wednesday, 16 January 2013 13:45

Nurturing leads: the road to B2B sales success

Although driving demand is crucial to the success of inbound business to business (B2B) marketing, it doesn't guarantee conversion. Most B2B prospects visit websites to research, not to buy in fact, only a small percentage will close a deal within the first 48 hours of contact. However, studies show that undecided and fickle prospects can make up a significant portion of future sales. For marketers, this means that each unconverted prospect potentially stands at a different point of the decision-making process and should be accordingly - and carefully - cultivated.

Published in The Marketing Edge
Wednesday, 08 August 2012 17:07

Tips to increase your B2B sales potential

Anyone engaged in Business to Business (B2B) marketing and sales can attest that it is not an easy task. B2B requires research, marketing skills and aptitude and - above all else - perseverance. As a small business owner, I perform both marketing and sales functions for my agency. This can be both challenging and insightful at the same time, and over the years I've learned a few helpful techniques in courting potential clients and working with them after conversion.

Published in The Marketing Edge
Wednesday, 29 February 2012 17:05

Extreme couponing near Bangor

If you haven't seen Extreme Couponing on TLC, it's worth checking it out at least once. These couponers are just that, EXTREME. They are able to get tons of products super cheap if not free with coupons, and often wipe out shelves by buying 50-plus items at a time, doing multiple transactions in one shopping trip, and other tactics.

Although this may seem amazing to some, it's not to those who want or even need to buy the sale items only to find them all gone. Shaw's in Bangor recently experienced this when sale items were gone by the end of the first day of the sale and found it hard to recoup products fast enough to accommodate customers. However, they have done well the past few weeks responding to both product demand and customer concerns regarding coupon limit issues. Store personnel take their coupon policy seriously and have posted couponing rules throughout the store, so as to discourage extreme couponers from wiping out shelves.

Published in The Frugal Edge

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