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It may seem obvious that successful business depends on satisfied customers. However, many businesses don't realize that customer service goes far beyond answering a question or replacing a defective product. Providing great customer service means understanding what's important to your customers and how well your business performs around those priorities.

Here are just a few ways businesses can go the extra mile to expand their customer service plan to develop effective marketing relationships. 

Published in The Marketing Edge
Thursday, 05 April 2012 15:14

Ink' leaves interesting impression

PTC presents world premiere play

BANGOR Penobscot Theatre has brought the first world premiere in the organization's long history with their current production of the play 'Ink' by Alice van Buren. The show is running through April 15 at the Bangor Opera House.

'Ink' is the story of Mary Rowlandson, a minister's wife in New England. In 1676, at the height of the now mostly forgotten King Philip's War, Rowlandson was kidnapped by a band of Native American warriors. For 82 days, she was their captive. Finally, she was ransomed and released.

After trying and failing to move past the trauma of the experience, Mary was eventually persuaded by community leaders to write down her story. This captivity narrative would become the first true literary sensation in the United States.

Published in Happenings
Wednesday, 21 March 2012 17:20

'Play Journey': Meet stranger: cry?'

'Journey' is easy to be a jerk about. It's practically got the word 'art' sticky-noted onto its forehead. Maybe it looks better then a painting, if you don't look at paintings. Like all 'art games,' it does not focus on either substantial game mechanics or on a story; it's about an aesthetic (like all 'art games,' a pretty somber one) and it's about getting the 'player' to 'feel' 'something.' You can tell the developers actually used those words in interviews. It's that kind of game.

I'm not going to be a jerk, though, because 'Journey' is worth talking about, mostly for its really fascinating co-op ideas. Maybe you could argue for some value in it as a simple aural and visual piece, if you're that kind of guy, but without this multiplayer I don't see what more you'd get from playing it on a PS3 than from watching somebody else play it on YouTube.

Your journey is spent wandering through a desert and a cave, headed for some snow-capped mountain in the distance. Each area is a gentle bubble, wide open and populated by a handful of simple, ambiguous objects. There are no 'puzzles' per se, just a couple of structures, ideas or characters floating around for you to play with until you see how to move on - how to continue the journey. A really wonderful Cracker Jack cluster of ideas appears near the end, attaining that mythic balance between aural, visual and mechanical feedback to hit what feel, maybe, like a couple pretty genuine emotional notes.

Published in Tekk
Thursday, 16 February 2012 15:34

Love is in the air - Boeing Boeing'

PTC presents frantic farce

BANGOR - Love is a complicated thing. Finding the time to balance your own needs with the needs of your loved one can be difficult. Trying to balance the needs of three different loved ones? That's when things get crazy.

And hilarious.

Penobscot Theatre is presenting 'Boeing Boeing,' by Marc Camoletti, through Feb. 26 at the Bangor Opera House. It's a debut on multiple levels for PTC newcomer Bari Newport. Not only is this the first show of her tenure as the new artistic director of the theatre, but it's also her directorial debut here in Bangor.

Published in Happenings

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