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Tuesday, 04 March 2014 17:41

Rethinking your website

Websites are an absolute in any online business marketing strategy. More people than ever are using the internet as part of their everyday lives, and the ability to search, explore and act at the touch of a button has changed both the ways users look for information and the ways users look for information and the ways they make purchasing decisions. Web-savvy customers choose to educate themselves about the best solutions to their challenges. They search for information when they want it and how they want it and without some kind of online presence, they're almost certain not to find it from your business. 

The good news is that in such a fast-paced, customer-centric arena, a well-integrated website can be a huge marketing advantage. Even if your website isn't visitors' first impression of your brand, it's still a central resource tying together all the traffic from your blog, social media, and paid advertising. A successful website engages visitors, educates them and persuades them to become invested customers and it does this by combining key elements of design, content and SEO to create a comprehensive inbound marketing strategy backed by a great user experience.  

Published in The Marketing Edge

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