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Wednesday, 27 February 2013 14:00

Customer retention: a marketing goldmine

In the complex, competitive cycle of recruiting new customers, many businesses make the huge mistake of overlooking the valuable customers they already have. According to 'Forbes,' it's nearly seven times less expensive to retain an existing customer than to gain a new one. Customer retention is an ongoing process - a constant cycle of building relationships. On the other hand, businesses only gain customer loyalty by continually proving value and measurable ROI. The 'secret' is as simple as the following:

Published in The Marketing Edge

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