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Tuesday, 12 January 2016 22:08

Public relations for beginners

If you are building your business' brand, you've probably heard the term 'public relations' and been told by your mentors that you need a strategy for it. You may be wondering what exactly is public relations and why it matters. What you need to know is that it is essential to creating and maintaining your business' image to the public through the press or other mediums.

The truth is that public relations is more than just sharing photos and press releases with local media outlets. There are 12 functions that make up public relations:

Published in The Marketing Edge

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