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You’ve done it.

Your business or organization has a wonderful thing happening and you’ve drafted a news release that you are SURE will attract more attention than you had ever dreamt possible. All you have to do is use the handy Spell Check tool, and then hit send to as many people as possible, right?

Wrong.

There are plenty of things you can do to help your media release generate attention. But perhaps more important than that, there are things you should not do when contacting the media as well.

Here are five to get you started:

Published in The Marketing Edge

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