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Wednesday, 20 February 2013 14:22

What does your packaging say about your brand?

Packaging is more than simply a container for your product. A well-executed package communicates key information about your brand to a prospective buyer, encouraging them to select your product over a competitor's. On the other hand, a poorly implemented package creates confusion, and the buyer may pass it over in favor of another. Whether a simple paper box or a fantastic, embellished parcel, packaging includes a few consistent Do's and Don'ts. Here are some tips to help you nail your product's packaging the first time around:

Published in The Marketing Edge

WASHINGTON - The Food and Drug Administration has rejected a petition from environmentalists that would have banned the plastic-hardening chemical bisphenol-A from all food and drink packaging, including plastic bottles and canned food.

The agency said Friday that petitioners did not present compelling scientific evidence to justify new restrictions on the much-debated chemical, commonly known as BPA, though federal scientists continue to study the issue.

The Natural Resources Defense Council's petition was the latest move by public safety advocates to prod regulators into taking action against the chemical, which is found in everything from CDs to canned food to dental sealants.

About 90 percent of Americans have traces of BPA in their bodies, mainly because it leaches out of food and beverage containers.

Published in Livin'

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