Admin

Paid search advertisements are a form of marketing within the sponsored listings of a search engine. These can be charged in one of two ways: by paying each time your ad is clicked or each time your ad is displayed. Pay-per-click, also known as PPC, is the most common form of paid search advertising and charges advertisers each time their ads are clicked, while cost-per-impression charges advertisers each time their ad is displayed.

Paid search advertisements are an effective way to market your business online, but if you’re not sure how they work, how to set them up or how to track their effectiveness, this is for you! 

Here are the three key points to know:

Published in The Marketing Edge

When you rotate the dial on the radio on your way home from work, turn on your television to watch the local news in the morning or open your local paper to scope out the yard sales in town over the weekend, you're bound to be exposed to advertising.

Published in The Marketing Edge

Advertisements

The Maine Edge. All rights reserved. Privacy policy. Terms & Conditions.

Website CMS and Development by Links Online Marketing, LLC, Bangor Maine