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With the flurry of year-end holiday fundraising, many nonprofits may not have much time to dwell on their development campaigns for the next year. To make a successful impact in 2015, however, it's important to look ahead and a marketing plan is the first step to keeping your campaigns on track. A well-defined strategy has the same benefits for nonprofits as it does for any for-profit businesses: it creates guidelines to set goals, organize resources and effectively reach out to your target audience.

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