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Positive messaging for success: Securing support for your organization

Maine is filled with amazing nonprofit organizations, making a huge positive impact in our communities. This month, I invited some experts in the field to share their perspectives on effective nonprofit marketing. Our last guest blogger is Sarah McCarthy, the director of Development for the Bangor Symphony Orchestra (BSO) and currently serving as interim executive director. This week, she shares some words of wisdom about how nonprofit professionals can optimize their fundraising efforts.

Published in The Marketing Edge

The Zen of donor cultivation

Maine is filled with amazing nonprofit organizations making a huge positive impact in our communities. This month, I invited some experts in the field to share their perspectives on effective nonprofit marketing. 

Mary-Anne Saxl, the Community Outreach coordinator for Penobscot Community Health Care, coordinates development and fundraising activities for the organization as well as managing its volunteer program. This week, Mary-Anne shares a few pointers about how building strong donor relationships can help nonprofits foster steady, loyal support. 

Published in The Marketing Edge

How to get the greatest impact from your donor database

Maine is filled with amazing nonprofit organizations, making a huge positive impact in our communities. This month, I invited some experts in the field to share their perspectives on effective nonprofit marketing. 

Karen Schaller is an independent database consultant in the Bangor area. For over a decade, she has been helping nonprofits optimize their campaign efforts by better utilizing their fundraising software. Karen shares some words of wisdom this week about how nonprofit professionals can make the best use of their donor databases. 

Published in The Marketing Edge

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