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The start of a new year is around the corner, and it's the perfect time for a fresh start. Whether your New Year's resolution is to lose weight, get better organized or save money, experts say making a daily effort will help you accomplish your goals over time, and your smartphone can serve as a handy tool to help you on your journey.

Published in Tekk
Wednesday, 02 January 2013 16:39

Where will your business go in 2013?

A marketing plan will help it get there!

The last months of the year are critical for marketing professionals. At this time of the year, we look back on previous months to see which types of activities have helped our organization grow, which efforts have yielded the highest return on investment (ROI) and which ones should not be repeated. Based on this analysis of what's worked and what hasn't, we can then make our forecasts and take our most crucial step toward success in the new year: developing a solid marketing plan.

Published in The Marketing Edge

This is peak time for many small businesses trying to meet the demands of the holiday season. I'm hopeful that this season turns out to be one of your best. I'm also hopeful that you'll get the chance to rest, relax, celebrate and spend time with those dearest to you very soon.

I also hope you get some time to step back from your business to reflect and plan for the coming year. The end of December into the New Year is the very best time to do that. A business owner recently shared with me that you need to be organized form the beginning because once you get busy, there is no time to back track to set things up right!

Published in Local Business

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