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If you’re a business owner in Greater Bangor, you’ve probably experienced the friendly reception from locals when you open your doors for the start of the business day. Bangor is a great place to live, for children to grow up, and for starting a business. Because we’re such a tight-knit community, it’s important for small business owners to get involved with local networking events and organizations. Thankfully, there are quite a few to choose from.

Published in The Marketing Edge

According to Digital Marketing Ramblings, LinkedIn has 400 million global users, making it the world's largest and most popular professional network. It can also be a powerful tool to expand brand awareness and generate leads. A successful LinkedIn campaign, however, depends on a strong networking strategy. Your business must not only inspire prospects to follow your brand, but also earn recognition and endorsements from other industry figures. With a well-defined audience in mind, you can then develop more customized networking tactics to build strategic connections, but remember - all of your interactions should offer professional value.

Published in The Marketing Edge
Wednesday, 24 April 2013 14:57

Building productive connections on LinkedIn

LinkedIn hosts some 200 million global users as of January this year, making it the world's largest and most popular professional network. If correctly leveraged, it's also a powerful tool for B2B businesses to expand their brand awareness and generate leads. The most important component of a successful presence on LinkedIn is your business page.

More than 2.6 million companies maintain business profile pages on LinkedIn. These profile pages often serves as a background check of the legitimacy of a company, its expertise and its employees. They also provide your business with a chance to showcase your distinctive attributes and expertise in a professional platform outside your website. Here are a few tips to help you make the most of your company's business page:

Published in The Marketing Edge
Wednesday, 02 May 2012 19:37

Bangor Business Expo

BANGOR In this economy, the last thing you want your business to be is invisible. Many businesses will be getting their names out there, networking and learning new ways to maximize their presence at the Bangor Region Chamber of Commerce's 2012 Business Expo on May 10.

'Everything centers around our 90 exhibitors that we're going to have set up that day,' said Karen Cole, the executive vice president of the Bangor Region Chamber of Commerce. 'What we have surrounding all that is seminars with our guest speaker Rich Brooks.'

Cole said that there will also be a networking lounge set up with comfy couches, coffee and plenty of chances to trade business cards and elevator speeches with other like-minded business people and entrepreneurs. The lounge is sponsored by Husson University.

Published in Biz
Wednesday, 07 March 2012 23:37

My Interest in Pinterest

So far I've managed to steer clear of 'Angry Birds' and 'Words with Friends.' I'm an avid Facebooker, I have a profile on LinkedIn and I tweet - keeping up with all of that is hard enough. So when my sister showed me her Pinterest page and raved about how much fun it is I looked the other way. I will NOT be sucked in to another time suck.

But every day I see and hear more about Pinterest, so I thought that it might be a great tool for business owners to promote themselves. I guess I should look into this.

Published in Local Business

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